In June the Montana Institute trains prevention leaders and change makers to elevate their effectiveness and increase their impacts. Montana Summer Institute (MSI) utilizes Positive Community Norms (PCN), an approach that promotes protective factors, increases healthy norms, and changes community cultures on issues including substance use, traffic safety, child maltreatment, youth suicide, and more. PCN can help you design and implement powerful communications campaigns that shift perceptions, attitudes and behaviors to achieve authentic community transformation. This method focuses on community strengths and protective factors. One that promotes health instead of risk, and communicates hope instead of fear. One that’s guided by what we want to grow instead of what we want to prevent.